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        ddw 2024 secrid talent podium

        Secrid at Dutch Design Week 2024

        Innovative designers show how we can evolve industries to make better products at Dutch Design Week ‘24

        The Hague, 14 October 2024 – The third edition of the Secrid Talent Podium will be prominent during Dutch Design Week 2024, which takes place at the Klokgebouw in Eindhoven from 19 to 27 October. This unique podium spotlights seven visionary product designers who aim to transform entire industries from producing ever more to producing ever better. Together, they paint a hopeful picture of our future and at the same time show how sustainable change is already happening in sectors like food, fashion, construction and energy.

        Impact Fund: design as a force for good

        Secrid, known for its Cardprotector, wants to raise awareness of the transformative power of design. Through its Impact Fund, the Dutch pocket wear brand donates 1% of its revenues to support talented designers who drive sustainable change in different industries. One way to accomplish this is through the Secrid Talent Podium.

        Sustainable design is not always straightforward; it requires a holistic approach and collaboration with many stakeholders

        Industrial Evolution

        Everything is designed. From the clothes you wear to the phone in your pocket and the building you are in. All these products shape our society and impact our ecosystems. Since the Industrial Revolution and the relocation of factories to low-wage countries, mass production of low-price and short lifespan products has become the norm. This development has brought prosperity to some, but also social inequality, depleted raw materials, environmental pollution, declining biodiversity and a climate crisis. The industry cannot be stopped, but it can be changed. Secrid envisions a leading role for designers within that transition. The general guideline is simple: every new product must be better than its predecessors. Secrid calls this Industrial Evolution.

        Ever better: sustainability choices and dilemmas

        During DDW, the Secrid Talent Podium sheds light on the many different perspectives involved in making better products. Both Secrid and the designers give insights into their step-by-step design processes, conscious choices and sustainability dilemmas. "Sustainable design is not always straightforward; it requires a holistic approach and collaboration with many stakeholders. We want to open up conversations and networks and invite other creatives, companies and industrial partners to help these inspiring innovations forward," says René van Geer, founder of Secrid.

        Secrid Talent Podium

        In collaboration with our partner Dutch Design Foundation, the following seven designers have been selected for their innovative ideas, holistic approaches and entrepreneurial mindsets. In addition to a podium spot, each designer receives coaching, publicity and a donation of € 7,777: a reference to Secrid’s seven holistic design principles.

        Pauline van Dongen | SUNTEX  
        Power up and cool down with solar textile for canopies, facades and tents

        Lotte Douwes | Meaningful Matter
        High-quality tableware and interior products from ceramic waste

        Boey Wang | Haptics of Cooking
        Beautiful and sensory kitchenware for both sighted and visually impaired users

        Hedwig Heinsman, Martine de Wit & Hans Vermeulen | Aectual  
        3D printed interior solutions made from recycled waste streams  

        Milou Voorwinden | Studio Milou Voorwinden
        3D weaving techniques for zero-waste clothing and textile production

        Huub Looze & Margreet van Uffelen | Omlab
        Biocircular and low-emission construction objects that promote biodiversity

        Doreen Westphal | Resty & Fungi
        HackTasty and nutritious products made of high-quality food waste.

        Watch the short films and read the long reads about each talent.


        • impact fund 2024 secrid talent podium
        • impact fund 2024 secrid talent podium
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        Design challenge

        Besides the Secrid Talent Podium, is Secrid a mission-aligned partner of the What Design Can Do (WDCD) design challenges. Secrid supports three winners of WDCD's recent 'Redesign Everything Challenge,' and their work is also on display at the exhibition during Dutch Design Week (DDW):

        Axel & Alexis Gómez Ortigoza and team | Celium™ by Polybion

        Bio-textile made of cellulose, cultivated with bacteria that eat agricultural waste

        Paige Perillat Piratoine, Catherine Euale, Nada Elkharashi, and Sequoia Fischer | Electric Skin

        Bacteria that produce electrical proteins for use in electronics

        Dr. Muhammed Ali Örnek & Suat Batuhan Esirger and team | ForestGuard

        Device that detects forest fires in a very early stage to prevent damage

        Practical visitors’ information

        Secrid Talent Podium during Dutch Design Week 2024

        19 - 27 October 2024

        11:00 - 18:00

        Klokgebouw, hall 1, 1.01

        ddw.nl