
BOLT by CLIP
Som Ray
BOLT, a solution created by CLIP, is the world’s most affordable plug-and-play device for turning any bicycle into an e-bike. Designed for simplicity and low-cost access, it attaches to most bikes in about 15 minutes, making it ideal for users in emerging markets. This portable, modular device reflects CLIP’s mission to democratise e-bike access and reduce emissions through energy-efficient mobility—using far less power than traditional e-bikes.
Hundreds of millions of people in low- and middle-income countries struggle to reach work or school due to a lack of affordable and reliable mobility. In developing regions, over 20% of children live more than five kilometres from the nearest secondary school—making access to education especially challenging. This device can help bridge that gap. Moreover, since half of all urban trips are five kilometres or less, shifting to bicycles could reduce global CO₂ emissions by up to 5%.
In this interview, Som Ray, co-founder of CLIP, takes us behind the scenes to reveal the design thinking and technical expertise behind the magical moment when an ordinary bike effortlessly transforms into a powerful e-bike, making eco-friendly rides easy and affordable for all.

What role did cycling play in your early years?
I used to ride my bike to school every day. I grew up in Chandigarh, one of the few modernist cities in the world built from the ground up on a clean slate in post-independence India, designed by the famous architect Le Corbusier. It was a small, compact, and easily walkable city—very unlike the car-centric sprawl of many modern cities. It’s probably where my love for urban form began.
At one point, I thought I was going to be an artist. I had a national scholarship in art. But I was also interested in science, technology, and engineering. My mother was supportive of my artistic side, but my father wasn’t so sure art was a viable career. So they decided architecture would be a good middle ground.
After high school, I studied architectural design in Delhi, practiced there for a while, and then went to Columbia University in New York for a master’s degree. It was one of the most brilliant places I had ever dreamed of attending. Many star architects taught there, and I had the chance to engage with them.
It helped me view architectural design not just in terms of the built environment but as systems at different scales—from the scale of an entire city to the way humans interact with spaces and objects.
How did you transition from the built environment to mobility solutions?
After Columbia, I began another master’s degree at MIT in Design and Computation. There, I joined a research group on smart cities, led by the late Bill Mitchell, a great mentor. Bill always encouraged us to break out of our lanes, to think of design as a method rather than just a discipline. Even if you’re trained as an architectural designer, you can apply that way of thinking to many different systems. That experience broadened my understanding of design.
One of the projects my group worked on involved folding cars. The idea was to shrink not just the carbon footprint of urban mobility, but also the actual physical footprint. In the U.S., you often see one person in a gigantic SUV—it’s incredibly inefficient.
When we were designing the car, we realised the engine had to be decentralised. That led to the development of hub motors, built into the center of the wheel. Around the same time, another group began working on the Copenhagen Wheel, an iconic red motorised bike wheel using that same technology. This was around 2009, and the concept of that wheel, which turned ordinary bicycles into hybrid e-bikes, really stayed with me.
Just walk up to any bike, clip it on, and it’s ready to go.
Your experience with e-bike systems seems to have shaped your approach to mobility. How did that journey lead you to founding CLIP?
After MIT, I went back to India and started a design and technology consultancy. At Dplay, we worked on everything from sculptures and architecture to mobility products. One award-winning project, which I’m particularly proud of, was for a charitable trust in Mumbai. They asked us to redesign an ultra low-cost tricycle for people with lower limb disability who could also use the tricycle as a mobile shop.
I had also started a software company called Timescape. This was a data-visualization platform, and our customers ranged from the World Wildlife Fund to UNESCO.
So, when I moved back to the U.S., since many of our customers were based here, I started biking for my daily commute in Brooklyn. It was fantastic at first, but the daily A to B back and forth got boring very quickly, and it was painful getting to work tired and sweaty. After about a month of doing this, I thought, “This sucks,” and started to think of a solution.
I didn’t want a full e-bike; I still loved regular, analog biking. But sometimes I needed help—especially when rushing to a meeting. I wanted a simple, attachable boost I could add or remove without tools.
At first, I thought back to the Copenhagen Wheel, but it had died off by then. It required replacing the whole wheel and cost around $1,500 to $1,800—way too expensive. I knew I had to make something simpler, cheaper, and portable.
That’s what led to the creation of CLIP, a portable propulsion device designed to turn any bike—including shared ones—into an e-bike.


So, you wanted a device that could easily turn your regular bike into an e-bike. What is innovative about the CLIP device?
To become the only zero-tools e-bike upgrade in the world, our biggest challenge was making CLIP both portable and completely tool-free. That meant everything had to be super optimised. You can’t put in a giant motor—it stops being portable. You can’t have a huge battery either.
The way we’ve done this is quite clever. For instance, if you power a bicycle from the hub, you need a lot more torque, which means a bigger motor. But because we’re powering it from the top, at the periphery of the wheel, you can do it with a much smaller motor.
This isn't a new idea; we didn’t invent it. It was used in the iconic VeloSolex, which was hugely popular from the 1940s through the 1970s. That bike had a small 25cc internal combustion engine that drove a roller, which in turn powered the front wheel. They sold eight million units worldwide.
The concept at the heart of our patented design is an all-in-one device that requires no installation. Just walk up to any bike, clip it on, and it’s ready to go. Bikes come in many variations. Our design is optimised to fit as many of these variations as possible.
You can easily attach the original CLIP device to any bike and go. But how does it deliver a simpler, more efficient experience for urban cyclists?
The way we've designed the system is simple: you pedal, and it provides a low level of assistance. When you need a stronger boost, you press the red button on the bluetooth remote, and the boost kicks in. At other times, you just pedal with a very small amount of current going through the motor.
That simplicity is key. When people try CLIP, they often start out skeptical, but the moment they press the button and feel the boost, their eyes light up. That reaction says it all.
In terms of efficiency, you're not drawing on the battery all the time—only when you press and hold the red button. When you don’t need assistance, you lift your thumb and ride normally, and the battery supplies only a minimal current to keep the motor ready.
That really optimises energy use and consumes much less power than a typical e-bike, which usually runs at full current all the time. Because of that, we can get a fairly good range using a much smaller battery. One 100-watt-hour battery gets us close to 10 kilometers, and you can double that by adding a second battery.
Just like electric cars, we also have regenerative braking. The first button is for boost, and the second button is for regenerating energy. For example, when you're going downhill, you can put some energy back in.
By reducing travel time and transportation costs, BOLT improves access to healthcare, education, and jobs.
How does BOLT by CLIP build on the ideas behind the original CLIP device to better serve users in emerging economies?
BOLT isn’t just a cheaper version of CLIP—it’s a separate device designed with a different user in mind. CLIP is for urban commuters who want something sleek and tool-free, while BOLT trades a bit of convenience for affordability and local adaptability.
I designed CLIP for urban commuters like myself in New York at a $500 price point. But I thought back to when I was a student in Delhi, commuting on overcrowded buses. I could never have afforded something like that.
There are billions of people like that who could benefit from this technology, but the price point needs to be accessible. So BOLT by CLIP is an attempt to do what CLIP does—but for $100 for the bike and $5 for a monthly subscription.
We pared down the technology, reused some of the same subcomponents and the software, and changed the business model. You still buy the unit, but the battery—the component that depreciates over time—is part of a subscription. Like with the original design, each device has the capacity to take two batteries for longer commutes.
The subscription model gives us recurring revenue, but lowers the initial cost for the low-income user. BOLT by CLIP also takes about 15 minutes to attach, unlike CLIP’s 5 seconds, but it’s still universal and works with most bikes.


Where and how would BOLT by CLIP make the most positive impact?
We’re aiming to deploy BOLT by CLIP in emerging economies because we believe clean, affordable mobility can boost average household incomes, especially in Indian cities with populations under 100,000. Economic empowerment depends on daily access to opportunities, but that access often breaks down when people are stuck on overcrowded buses or forced to take loans for polluting vehicles.
By reducing travel time and transportation costs, our device improves access to healthcare, education, and jobs. Longer, more efficient commutes open doors to better work and learning opportunities, ultimately increasing disposable income for essentials like healthcare.
We also believe that economic empowerment doesn’t have to come at the cost of the planet. There are already a billion bicycles out there—you don’t need to replace them all with new e-bikes. Just upgrade them smartly and affordably. That’s the goal.
Impact isn’t just about massive scale—it happens at every scale. Our niche is the 3 to 15-mile commute, a daily routine for nearly 1.5 billion people worldwide. For context, a study in Dhaka, Bangladesh, found that over 30% of bus commuters travel between 3 and 9 miles each day. It’s reasonable to expect similar patterns across other emerging cities.
When you consider that transportation accounts for about 25% of global emissions, it’s clear that even small shifts within this daily commute zone can have a significant cumulative effect. We’re focused on a narrow slice, but small interventions can have outsized impact.
BOLT by CLIP promises to be the most affordable plug-and-play device for turning any bike into an e-bike. How soon will it hit the market?
BOLT by CLIP is nearly ready for production. We've applied a lot of design thinking to figure out how to manufacture it affordably and at scale. For example, CLIP uses many injection-molded parts, which adds manufacturing complexity. In contrast, BOLT is designed as a flat-pack, folded structure—meaning it’s shipped and stored in a disassembled state and then assembled on-site.
We laser-cut the profiles from large sheets of aluminum alloy, then fold them into a structurally stable form that houses the electronics. This approach means we could start production as soon as next month if needed—making it a much faster path to market.
All our injection molding and die-casting is done in Coimbatore, in southern India. Final assembly currently happens in Kolkata, after which we ship the units to our studio in Brooklyn. There, we perform the last stage of assembly—installing the batteries, sealing the device, and conducting load testing.
As we scale up shipping, all assembly will be done in India, with the product shipped fully ready to use.
Can you share some projects you’re hoping to kick off soon?
One of the clearest examples is an NGO that distributes bicycles to villages so girls can access education. It’s called the Cycle Bank Project. One of our investors, Jayant Sinha, actually helped make that program happen in India. These kids ride 8 to 10 miles daily just to get to school. Something like BOLT by CLIP could make their lives easier—so they can focus on learning instead of struggling to commute in the heat every day.
We’re also looking at Africa. The World Bicycle Relief program distributes bikes across multiple countries there. We’re currently testing BOLT by CLIP on one of their bike models designed for heavy loads and long distances across rugged terrain. With our device, the human effort required was reduced by 50 to 60%, which is fantastic at such a low price point.
Impact isn’t just about massive scale—it happens at every scale.
BOLT by CLIP is designed for emerging economies like India, Africa, and Latin America. Where else would you like to bring it and what partners do you need?
I think it would also be fantastic in a place like the Netherlands. If Swapfiets saw this and thought we’d be a good partner, I’d love to work with them. We’re also interested in working with bike fleets, like OV Fiets and Donkey Republic. Fleet owners see better throughput with e-bikes, but upgrading analog bikes to e-bikes is expensive.
And when something breaks on an e-bike, it’s out of commission until it’s fixed. With BOLT by CLIP, if something goes wrong with the electronics, you just remove it—and the bike still works as a regular bike. It’s cheaper and more affordable for the end user.
We’re raising funding right now and looking for investors to help build out this market.
You’re raising investment. How are you thinking about staying true to your values as you scale?
At the core, we’re not just about building a great, profitable business—although of course it needs to be—but that’s not the end-all. It needs to have soul. It needs to care about the people we’re working with.
We are very keen on expanding the women workforce in India. That’s something that, as we build out, we want to scale in a way that identifies the right approaches to engage marginalized groups and the broader society to be part of this story.
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